We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Kellogg brands are beloved in markets around the world. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. To learn more about Kellogg's Jumbo Snax, follow on Instagram and Facebook and visit to find a retailer near you.Īt Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Kellogg's Cinnabon® Bakery Inspired and SMORZ Jumbo Snax will be available at retailers nationwide in April with a suggested retail price of $5.49 for a 12-pouch multipack with 0.42-ounce single-serve bags, ideal for a midafternoon or on-the-go cereal snack. So, whether you're craving the flavor of an oven-baked cinnamon roll, a freshly toasted s'more or your favorite childhood breakfast cereal, there's a cereal for snacking to satisfy your taste buds outside the cereal bowl. The two new flavors join the Kellogg's Jumbo Snax lineup that includes Kellogg's Froot Loops®, Apple Jacks®, Corn Pops® and Kellogg's Frosted Flakes®-inspired Tiger Paws™. "The new Kellogg's Jumbo Snax additions give fans what they desire - another way to satisfy their cereal cravings, anytime, anywhere, with two new melt-in-your-mouth flavors." Kellogg’s Smorz Cereal will be available to purchase in stores nationwide and online for an RRP of $3.99 for a 9.8oz box and $5.96 for a 15.6oz box.Įarlier this year, Kellogg’s unveiled a new The Elf on the Shelf collaboration cereal, which will be available for a limited time only during the holiday season."Kellogg's Cinnabon® Bakery Inspired Cereal and SMORZ Cereal have incredibly devoted fan bases, and we've received numerous social media requests to bring back the cereals," said Erin Storm, senior marketing director of Kellogg All Family Cereal. She added: “We couldn’t be happier to bring some joy to our die-hard fans and also give first-timers the chance to indulge in the fanfare and see what Smorz is all about.” “Kellogg’s Smorz Cereal has an incredibly passionate fanbase - and their efforts to bring back the cereal have paid off,” said Erin Storm, senior marketing director of Kellogg All Family Cereal. The return of Kellogg’s Smorz cereal comes in response to an online petition from fans, with over 2,316 signatures, as well as pleas on social media after the company made a post in reference to National S’mores Day. Kellogg’s Smorz cereal features crunchy graham cereal squares wrapped in a chocolate coating and marshmallows. It was then reintroduced two years later, until it was discontinued once again in April 2019. The breakfast cereal first debuted in 2003, but was discontinued in December 2013. Kellogg’s Smorz cereal will return to shelves in the US from January, marking the third time the product has been introduced by the company. Kellogg’s has announced that it will reintroduce its Smorz cereal in the new year, following a two-year hiatus.
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